Thread is a business innovation studio that creates game-changing digital products, services and ventures
of leaders are happy with the performance of current innovations efforts.
Ideas that look good on a post-it but rarely make it into the real world
Overly reliant on the same models, approaches and sources of inspiration
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Our approach is built on three core principles
Global lessons and perspectives from Shenzhen to Silicon Valley
Lessons from Shenzen to Silicon Valley, and Nairobi to NYC
We help you learn what disruption and reinvention really takes, from practitioners, leaders and operators.
Our global Innovation Intelligence Network provides lessons and insights 'from the frontline' of large companies innovating at scale all over the world.
A focus on outcomes, competitive advantages and ability to execute
An approach rooted in organizational empathy, not just customer empathy
We focus on commercial outcomes, competitive advantages and ability to execute.
By embracing constraints we make buy-in, investment and market success much more likely.
Prototypes over powerpoint,
experiments over arguments
Prototypes rather than presentations, experiments rather than arguments
We build corporate confidence to make bold decisions by focusing on the biggest risks and assumptions.
This experiment-led approach makes prioritization easier and reduces the cost-per-decision.
Our experiment-led approach uses commercial strategy, design, behavioural science, and technology to identify, make and launch in record time.
Tap into our network of 70+ experts, operators and innovators to access lessons and insights 'from the frontline' of the world’s most dyanmic markets.
We can help you build your teams and scale your impact, from the processes, tools and methods you need to interim leaders, org design and hiring plan.
Reimagining buying and selling for businesses and individuals
Connected health and proactive wellness
Making technology more human
Making it easier to be better with money
Accelerating change through design, technology and strategy
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Lilian and MJ bring 20 years of experience helping leaders reinvent their business, working at global companies such as McKinsey, Accenture, Frog, Fjord, and Gartner.
They passionately believe corporates can innovate, but the dominant models and approaches make it harder, slower and more expensive than it needs to be.
They created Thread to offer clients a genuine alternative: a flexible, collaborative model built around a global network of experts and corporate innovators.
Lilian has vast experience designing and launching digital products, services and ventures for the world’s largest organisations, including Pepsi, GSK, and Disney.
Lilian’s wanderlust means she has worked in Asia, Africa, Europe, and N America, where she picked up an MBA from MIT and Master in Public Administration from Columbia University.
MJ works with business leaders to solve problems that don’t have a playbook, using business strategy, design and human insights.
Prior to founding Thread he led reinvention initiatives for clients like Facebook, Sony and NatWest as Group Director at Fjord London.
He has an MSc in Behavioural Science and an obsession with UK Garage and 90s hip-hop.
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