We are Thread

We partner with impatient organisations to

Thread is a business innovation studio that creates game-changing digital products, services and ventures

Only 6%

of leaders are happy with the performance of current innovations efforts.

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Too much innovation theatre, not enough focus on business outcomes.

Ideas that look good on a post-it but rarely make it into the real world

Too much complacency, not enough humility

Overly reliant on the same models, approaches and sources of inspiration

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The business of reinvention

Our approach is built on three core principles

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Diversity
of thought

Global lessons and perspectives from Shenzhen to Silicon Valley

Diversity
of thought

Lessons from Shenzen to Silicon Valley, and Nairobi to NYC

We help you learn what disruption and reinvention really takes, from practitioners, leaders and operators.

Our global Innovation Intelligence Network provides lessons and insights 'from the frontline' of large companies innovating at scale all over the world.

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Commercial Pragmatism

A focus on outcomes, competitive advantages and ability to execute

Commercial Pragmatism

An approach rooted in organizational empathy, not just customer empathy

We focus on commercial outcomes, competitive advantages and ability to execute.  

By embracing constraints we make buy-in, investment and market success much more likely.

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Accelerated
Decision-Making

Prototypes over powerpoint,
experiments over arguments

Accelerated Decision-Making

Prototypes rather than presentations, experiments rather than arguments

We build corporate confidence to make bold decisions by focusing on the biggest risks and assumptions.

This experiment-led approach makes prioritization easier and reduces the cost-per-decision.

Our services

Digital products, services & ventures

Our experiment-led approach uses commercial strategy, design, behavioural science, and technology to identify, make and launch in record time.

Global innovation
network

Tap into our network of 70+ experts, operators and innovators to access lessons and insights 'from the frontline' of the world’s most dyanmic markets.

Culture & capability building

We can help you build your teams and scale your impact, from the processes, tools and methods you need to interim leaders, org design and hiring plan.

Our expertise

01

Retail

Reimagining buying and selling for businesses and individuals

02

Health

Connected health and proactive wellness

03

Technology

Making technology more human

04

Finance

Making it easier to be better with money

05

Social Impact

Accelerating change through design, technology and strategy

Our clients

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Our insights

Founding Team

Lilian and MJ bring 20 years of experience helping leaders reinvent their business, working at global companies such as McKinsey, Accenture, Frog, Fjord, and Gartner.

They passionately believe corporates can innovate, but the dominant models and approaches make it harder, slower and more expensive than it needs to be.

They created Thread to offer clients a genuine alternative: a flexible, collaborative model built around a global network of experts and corporate innovators.

Lilian

Lilian Tse

Lilian has vast experience designing and launching digital products, services and ventures for the world’s largest organisations, including Pepsi, GSK, and Disney.

Lilian’s wanderlust means she has worked in Asia, Africa, Europe, and N America, where she picked up an MBA from MIT and Master in Public Administration from Columbia University.

LilianMJ
MJ

Michaeljon

MJ works with business leaders to solve problems that don’t have a playbook, using business strategy, design and human insights.

Prior to founding Thread he led reinvention initiatives for clients like Facebook, Sony and NatWest as Group Director at Fjord London.

He has an MSc in Behavioural Science and an obsession with UK Garage and 90s hip-hop.

Our News

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